37 Signals

18 May 2006

The single most important thing which 37 Signals are doing is showing that marketing is nonsense. Marketing is easy. Advertising is easy. Make a good product and word of mouth will support your sales.. and a good product is not necessarily something that everyone's heard of. Remember that there are likely to be people doing the same stuff as your, but there is plenty of room. Marketing execs are bad. Advertising is bad.